(917) 797·0983
About Craig Webb

Craig Webb – Content Development and Design


Craig Webb is the best Graphic Designer in New York City

Craig Webb

Art Director / Senior Content Developer

Phone: (917) 797-0983
email: craigwebb@craigwebbart.com

Resume Documents:
Get the PDF.Craig Webb Resume PDF

Executive Summary:

I am an experienced designer for business communications including creative ideation, brand identity, advertising, marketing, and interactive media development. I provide copywriting, visual design, user experience, user interface design and front-end web development.

Technical Skills

  • HTML / CSS
  • Compass / SASS
  • JavaScript / JQuery
  • GIT / Github
  • AngularJS Handlebars
  • WordPress / PHP
  • PhotoShop / Illustrator
  • InDesign / QuarkXPress
  • MS Office – Word
  • Excel / PowerPoint

Creative Services

  • Creative Ideation
  • Copywriting and Editing
  • Graphic Design
  • Art Direction
  • Website Design
  • User Experience Research & Design
  • Rapid Prototype Development
  • Brand Development
  • Art & Illustration
  • Editorial Design
  • Project Management

Product Services

  • Front-end Development
  • Storyboarding & Wireframes
  • Illustration
  • PhotoShop digital re-touching
  • Print Production
  • Package Design
  • Email Marketing
  • Presentations



Visit Lawson Gallerie’s Website

Lawson Gallery’s website: http://LawsonGalleries.com/

LawsonGalleries.com

Lawson Galleries represents regional artists in San Francisco and New York City

Lawson Galleries Website Development

Lawson Galleries wanted a modern website to showcase the work that they exhibit.

Art Direction, Website Architecture and Design

Craig Webb designed a modern responsive website as the gallery’s flagship marketing vehicle.

User Experience

Craig Webb met with the client to sketch layout ideas and confirm the intended information architecture for content development. Craig built a HTML/CSS static prototype including creating mock content to test the design and gain client approval.

Front-End Development

A prototype of the mobile-first responsive website was built using SASS, JavaScript, and HTML. After obtaining client approval, Craig Webb converted the HTML/CSS prototype into a custom WordPress theme. Craig built custom shortcodes and plugins to add additional functions.

Project Management

Craig Webb taught the client how to work with WordPress.



Visit Silver Fox Renewables’ Website

Silver Fox Renewables’ website: http://SilverFoxRenewables.com

Art Direction, Website Architecture and Design

Craig Webb designed a clean layout with modern typography to suggest clarity of purpose, using blue, orange and yellows to evoke peace and energy.

User Experience

Craig Webb submitted wireframes and a content outline to the client to recommend searchable, user-focused content. Craig researched the business, wrote original content and worked with the client to write additional content. During development Craig tested prototypes on desktop and iPhone

Front-End Development

The mobile-first, responsive website is built using SASS, Bootstrap 4, vanilla JavaScript, and custom CSS.



Visit Icarus Group Ironwork’s Website

Icarus’s website: http://IcarusGroupIronwork.com/

IcarusGroupIronwork.com

Ornamental Ironwork, Steel Fabrication and Welding Services

Icarus Group Ironwork Website Development

Icarus Group Ironwork asked Craig Webb to update the website to become mobile-first and responsive. Craig built the original website and wrote the content in 2009 (see below).

Art Direction, Website Architecture and Design

Craig Webb updated the Icarus Group Ironworks website to be mobile-first and responsive using simple JavaScript functions and Bootstrap 4. Craig built modular prototypes to test UI functions and test various JavaScript utilities. Old cross-browser progressive enhancements were removed and the display layer was modernized. Layout sketches and wireframe comps were created to plan development.



Visit CareHandOff’s Website

CareHandOff’s website: http://CareHandOff.com/

xVenturesGroup / CareHandOff

xVenturesGroup is a health-care marketing agency engaged in web application development.

CareHandOff Website Development

xVenturesGroup needed a UX/QA review of the HandOff application, then in early development and a landing page. xVenturesGroup asked Craig Webb to review an early iteration of the HandOff application.

User Experience / QA

Craig Webb explored the CareHandOff application in detail and wrote a 24-page review that focused on user-experience, user functions, style, and brand considerations. Craig Webb produced a style sheet that was submitted to the developer.

Landing Page design

Craig Webb built a landing page for the CareHandOff website.



Visit Taste the Tropics’s Website

Taste the Tropic’s website: http://craigwebbart.com/ttt

TastetheTropics.com

Taste the Tropics sells specialty ice cream in the Tri-State area.

Taste the Tropics Website Development

Taste the Tropics developed new branding for their ice cream product and needed a new website to replace their old campaign.

Art Direction, Website Architecture and Design

Craig Webb designed a website that combined Taste the Tropic's tropical branding with frosty blue gradient, suggesting joyful peace.

Copywriting and Brand Development

Craig Webb created graphic brand elements and wrote original content to populate the website.

Website Design and Front-End Development

Craig Webb built a mobile-first responsive website development including hand-coded HTML5/CSS3, working in SASS/Compass, use of SVG, Bootstrap, JavaScript and JQuery.



Visit CLIENT’s Website

The Pegasus website: http://craigwebbart.com/pegasus

Pegasus

Lighting and sound production company

Pegasus Website Development

Pegasus needed a modern website to replace their old website.

Art Direction, Website Architecture and Design

Craig Webb built a clean website featuring a modern mobile-first responsive design. Development resources include SASS, Bootstrap, web fonts, and JavaScript resources including JQuery, FancyBox and polyfill scripts.



Visit HandOffLab’s Website

The HandOffLabs website: http://craigwebbart.com/handoff/


xVenturesGroup / HandOffLabs

xVenturesGroup is a health-care marketing agency engaged in web application development.

HandOffLab Website Development

xVenturesGroup needed a website and other marketing material to test the market for HandOff, a health-care related web app.

Art Direction, Website Architecture and Design

Craig Webb proposed a website architecture and design, and built HandOffLabs.com, a responsive micro-website for market testing.

User Experience

Craig Webb built UX wireframes and personas to test market viability for a new web application. Craig Webb wrote content for video storyboards.

Content Development

Working with the client, Craig Webb wrote original content for the website and presentations. Craig Webb created an original brand style and graphic art elements.

Website Design and Front-End Development

The responsive website is hand-coded in HTML5, CSS3 and JavaScript using modern design best practices.




Visit Mural Mural on the Wall’s Website

Mural Mural on the Wall’s website: http://muralmuralonthewalls.com


MuralMuralontheWalls.com

Mural Mural on the Walls provides art education to community groups.

Mural Mural on the Walls Website Development

Mural Mural on the Walls needed a website to promote their community art education services and apply for grants and funding.

Art Direction, Website Architecture and Design

Craig Webb worked with the client to determine what was funding agencies needed in order to grant funds for public education. Craig Webb developed branding elements and a graphic identity for the website including a fresh logo and textures to convey the fun and quality of the community art program and create visual interest.

User Experience

Responsible for requirements gathering, user research, ideation, and concept development, Craig Webb proposed a website architecture to promote Mural Mural on the Walls’ art education program including an overview, photographs of community projects, and a media page.

Content Development

Craig Webb wrote original search-optimized website content to promote the client’s services including an overview of services, bios, recent projects, and cutlines describing images.

Website Design and Front-End Development

Hand-coded in HTML5, CSS3 and JavaScript, the responsive website design includes separate CSS grids for text layout and the photo gallery.



Visit Gotham Analytic’s Website

Gotham Analytic’s: http://GothamAnalytics.net/



GothamAnalytics.net

Gotham Analytics is an engineering firm specializing in remote monitoring for environment and security.

Gotham Analytics Website Development

Gotham Analytics needed new marketing collateral and a website to introduce their engineering technologies.

Graphic Design

Craig Webb created print marketing materials and a responsive HTML5 website.

Copy Editing

Craig Webb edited client content for website use.

User Experience and Front-end Development

Craig Webb researched the client’s business and competitors. Wireframes and live HTML prototypes were built to explore user interface options, test designs and iterate details of user experience. Interface features include responsive navigation with drop-down sub-menus; a central “hero button” navigation interface; a responsive contact form; nested callout panels, and an image carousel.



See the new Icarus Group Ironwork Website

Icarus Group Ironwork website: http://IcarusGroupIronwork.com

IcarusGroupIronwork.com

Ornamental Ironwork, Steel Fabrication and Welding Services

Icarus Group Ironwork Website Development

Icarus Group Ironwork needed a new website to feature their products and services as well as all-new marketing copy to populate the website, and a photo gallery to display examples of their expert ironwork.

Art Direction, Website Architecture and Design

Craig Webb proposed a user-friendly site architecture featuring a Services Page, a Product Page and a Photo-Gallery Page.

All pages include an extensive footer sub-menu, listing hundreds of products, that points users to specific sections of the Product Page.

Craig Webb developed branding elements and a graphic style for the website.

Marketing research for products, services, and website copywriting

Craig Webb researched metalwork services and competitor marketing across the U.S. and wrote fresh new marketing copy including cut-lines and alt tags designed to appeal to website users and search engines alike.

Project Management and Development

Craig Webb built the Icarus Group Ironwork using best-practice cross-browser-ready HTML5 / CSS3, JavaScript and PHP.



Visit the Kosher Wine Society’s Israel Kosher Wine Tour Micro-site

Israel Wine Tour website: http://kosherwinesociety.com/WineTrip/

KosherWineSociety.com

Private Organization Israel Wine Tour Event

KWS Israel Wine Tour Website Development

The New York-based Kosher Wine Society needed a promotional website to attract travelers to their spring tour of Israeli wineries and they needed it fast.

Art Direction, Website Architecture and Design

Craig Webb created a three-page website featuring the wine tour itinerary. Craig Webb developed a graphic style and architecture for the website and edited the marketing copy.

Acquired Photo Art, including permissions, to populate the website

Craig Webb researched photography for each winery and sought photographer’s permissions for photo use.

Project Management and Development

Craig Webb built the Kosher Wine Society Israel Wine Tour website using bleeding-edge HTML5 / CSS3, JavaScript and PHP.



Visit the Shalizar Properties Ltd. Website

Shalizar Properties website: http://www.ShalizarProperties.com/


ShalizarProperties.com

Real Estate Development

Shalizar Properties Website Development

Shalizar Properties desired a low-key promotional website for their real estate development firm located in Dhaka, Bangladesh.

Art Direction, Website Architecture and Design

Craig Webb proposed a SEO-optimized site architecture featuring architectural renderings and floor-maps of Shalizar’s residential properties, and contact forms to attract landowner investors and residential clients.

Project Management and Development

The ShalizarProperties.com website is built using bleeding-edge HTML5 and CSS3, and formatted a Contact Form in PHP.



Visit Randall’s Auto Body Website

Randall’s Auto Body website: http://www.randallsautobodyny.com/

RandallsAutobodyNY.com

Restoration of Classic and Hi-end Automobiles

Randall’s Auto Body Website Development

Randall’s Auto Body needed a new website to feature their wide range of auto body repair services. Randall’s Auto Body also needed all-new marketing copy to populate the website and a photo gallery to display examples of their classic car repair.

Art Direction, Website Architecture and Design

Craig Webb proposed a user-friendly site architecture featuring services and a photo-gallery. Craig Webb developed branding elements and a graphic style for the website.

Marketing research for products, services, and website copywriting

Craig Webb researched Randall’s Auto Body services and competitor marketing across the U.S. and wrote fresh new marketing copy including cut-lines and alt tags designed to appeal to website users and optimized for search engines.

Project Management and Development

Craig Webb built the Randall’s Auto Body website using valid, cross-browser-ready XHTML and PHP.

Social Media and Internet Marketing

Craig Webb promoted the Randall’s Auto Body website using Craigslist advertising, Twitter and Facebook and monitored results using Google Analytics.



Visit Jung Design’s Website

Jung Designs website: http://www.JungDesigns.net/


JungDesigns.net

Interior Design for the Hospitality Industry

Jung Designs Website Development

Based in California, Jung Designs needed a new website to display their interior design successes and techniques geared for their hospitality industry clients.

Website Design using RapidWeaver CMS –

Working under the direction of a west-coast developer, Craig Webb designed and built the JungDesigns.net website using RapidWeaver, a CMS-like stand-alone software.



See the Website for Moller Electric

Moller Electric Inc. website: http://www.craigwebbart.com/electric/


MollerElectricInc.com

Electrical Wiring and Repair Service

Moller Electric Inc. Website Development

Moller Electric Inc. needed to re-design and update their existing website, and all-new marketing copy to feature their electrical installation and repair services.

Art Direction and Project Management

Craig Webb re-designed the website menu and content areas, added contact forms and added new graphic images and other elements.

Marketing research for products, services, and website copywriting

Craig Webb researched electrical installation and repair services, and competitor marketing across the U.S., and wrote fresh new marketing copy including cut-lines and alt tags designed to attract viewers via search, appeal to website users and increase sales.

Project Management and Development

Craig Webb revamped the out-dated Moller Electric Inc. website, converted the pre-existing website from HTML4 to valid XHTML code, and format a contact form in PHP.



Visit the Bill Miller Photography Website

Bill Miller Photography website: http://www.billmillerphotography.com/


BillMillerPhotography.com

Real Estate Photography

Bill Miller Photography Website Development

A NYC-based Real Estate photographer, Bill Miller Photography needed a new website to replace his out-dated portfolio. Competing on search engines with five other Bill Miller Photographers across the U.S., Bill Miller also needed all-new marketing copy to build SEO and differentiate his services within search-space.

Art Direction, Website Architecture and Design

Craig Webb proposed a user-friendly site architecture with multiple photo-galleries geared to focus on specific photography services for a variety of clients and marketing needs. Craig Webb developed branding elements and a graphic style for the website.

Craig Webb designed the website as a “living portfolio” so that pages can be easily updated or added and new photographs can be added or switched out.

The website architecture features pop-up JavaScript web pages that transport the viewer into a quiet space where each photograph can be savored.

Marketing research for products, services, and website copywriting

Headlines, cut lines and alt tags were written to enhance the viewers’ appreciation of the photography and increase SEO.

Project Management and Development

Craig Webb built the Bill Miller Photography website using valid, cross-browser-ready XHTML and JavaScript.



Visit the J. D. Miller Insurance Website

James D. Miller Insurance website: http://www.jdminsurance.com/


JDMInsurance.com

Independent Insurance Agent

James D. Miller Insurance Website Development

James D. Miller Insurance needed a new website to feature their insurance products and services.

Art Direction, Website Architecture and Design

Craig Webb proposed a user-friendly site architecture to guide clients and provide insurance forms. Craig Webb developed branding elements and a graphic style for the James D. Miller Insurance website.

Marketing research for products, services, and website copywriting

Craig Webb researched insurance products and services, wrote all-new marketing copy including cut-lines and alt tags, and created an insurance Glossary Page and FAQ Page to optimize website search.

Project Management and Development

Craig Webb added a PHP contact form and built the James D. Miller Insurance website using valid, cross-browser ready XHTML.



Visit the RisaClayArt Website

Risa Clay Art


RisaClayArt.com

Ceramic Artist

Risa Clay Art Website Development

Risa Hirsch Ehrlich is a New York City-based ceramic artist. Risa needed a portfolio website to display her work and her professional history of gallery exhibitions.

Art Direction, Website Architecture and valid XHTML/CSS Design

Craig Webb developed a four-gallery web portfolio using pseudo elements to create a “peek-a-boo” rollover viewing effect. Bio and Artist Statement pages complete the XHTML website.





Craig Webb – Print Media

Windowman / WMIndustries

Custom Engineering / Manufacturing
Services:
Project Management, copywriting and graphic design
Communications directed to:
Clients, Engineers, Government agencies and Investors
Projects Include:

  • Contracts
  • Investor Prospectus
  • New-business Presentation
  • PowerPoint Presentations
  • Presentation “leave-behind” collateral booklet
  • Product Description Posters
  • Project Management
  • Sales support collateral
  • Technical Paper

MightyMap

Real Estate / Internet Services
Services:
Product Launch Advertising including copywriting and graphic design for print and web
Communications directed to:
New Clients, Consumer / B2B Print Advertising, Direct Mail and Internet
Projects Include:

  • Business Cards
  • Direct Mail Postcards
  • Event Sell Sheets
  • HTML / CSS webpage design
  • Internet Landing Pages in HTML
  • Logo Design and Art for Identity Branding
  • Product Description copy
  • Magazine and newspaper advertising
  • Media Management / Production

AmeriMerchant

Financial / Banking Services
Services:
Copywriting, editing, identity branding, graphic design for print and web
Communications directed to:
New Clients; Business owners / Decision-makers
Projects Include:

  • Catalogs for
    Print and Internet (PDF)
  • Collateral Production
  • Contract Copy Editing
  • Customer Registration Forms
  • Direct Mail Postcards
  • Logo Design and Art for Identity Branding
  • PowerPoint Presentations
  • Sell Sheets & Sales collateral
  • Webpage design

Max Delivery

Food Retail / Internet Services
Services:
Product Launch Advertising including copy, identity & design for print and outdoor ads
Communications directed to:
Consumer Magazine/Newspaper Advertising, Out-of-door Advertising,
Projects Include:

  • Creative for Product Launch
  • Collateral Production
  • Copywriting and Editing
  • Headline Copy
  • Design and Art for Identity Branding
  • Magazine and newspaper advertising
  • Media Management
  • Outdoor “Wild Posters”
  • Telephone Booth Kiosk Ads

Stiebel, Ltd.

European Masterwork Fine Art Dealership
Services:
Magazine Advertising
Communications Directed to:
Art Collectors
Projects Include:

  • Graphic Design
  • Mechanical Production
  • Magazine Advertising
  • Media Management
  • Photography Shoot Direction
  • PhotoShop re-touching and Management

Other Graphic Design

Projects Include:

  • Consumer Catalog Collateral Production
  • Logo Design and Art for Identity Branding
  • Graphic Design – Retail POP signage (point of purchase)
  • Consumer Packaging Production Mechanicals
  • Art Direction for Photography Shoots
  • PhotoShop re-touching and Management


Agency Experience:

RFCP Advertising Agency

Clients: Atlas Air, HIA Crafts, Grenada, Belize,

Rowland Design Communications

Clients: Crowley Shipping, Iomega, DuPont Lycra,

Ammirati Puris Lintas

Clients: Iridium, Goldman Sachs, Bacardi, Dewar’s, Kellogg’s, GMC Trucks, Ragu, Dell,

Sony Music Special Products

Clients: Avon, Revlon, Old Navy, Eddie Bauer, Chrysler, STP,

Other Freelance Agency Experience:

  • Black Cat,
  • D’Arcy,
  • Dynamic Medical,
  • GT Interactive,
  • Hill Holiday,
  • KPR Advertising,
  • Medicus Communications,
  • Ogilvy PR,
  • Sloan Group,
  • Toolbox,
  • United Media,
  • Wunderman Cato Johnson,

Magazine Editorial Design Experience:

  • AKA Magazine
  • Beverage Aisle
  • Conceptions Southwest

Package Design Clients:

Zabar’s, United Media, Avon, J. Crew, Sony Music, Salada Tea, Mess Makeup



Education:

School of Visual Arts, NYC

Continuing Ed, – Concepts for Advertising

Cornell University, Ithaca

MFA – Printmaking, Computer Art

University of New Mexico, Albuquerque

BFA – Lithography, Journalism, Marketing

New Mexico State University, Las Cruces

Fine Art Major – Lithography, Photography

California College of Arts and Crafts

Fine Art Major – Lithography, Screen-printing, Painting, Drawing, Photography


Interests:

Active in community, I write and make art daily.
I’m a great cook who likes music, movies, non-fiction and travel.


Craig Webb Art

Communications that move consumers.

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Address
14-28 30th Road, Suite 1
Astoria, New York 11102

Telephone
(917) 797-0983

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