Sony Music Special Products
Music Works!
Concept: Identity branding for Sony Music Special Products sales support collateral.
Design for SMSP included CD and video package design, sales sheets, catalog design and other projects.
Concept – Tom Asalone | Graphic Design | Logo Design | Branding Elements – Craig Webb
Music Works!
Concept: Identity branding for Sony Music Special Products sales support collateral.
Design for SMSP included CD and video package design, sales sheets, catalog design and other projects.
Concept – Tom Asalone | Graphic Design | Logo Design | Branding Elements – Craig Webb

Craig Webb created the “Music Works” book for Sony Music Special Products.
As the primary sales support vehicle for Sony’s SMSP sales division, the “Music Works” book described all of SMSP’s promotional programs. Logos created by Craig Webb and incorporated as the primary identity branding used on All SMSP promotional collateral and sales communications.
The cover design for the
Sony Music Special Products “Music Works” Identity Brochure incorporated a die-cut within the illustration that revealed a CD insert containing music, screen savers and links to the SMSP website.
As the primary sales support vehicle for Sony’s SMSP sales division, the “Music Works” book described all of SMSP’s promotional programs. Logos created by Craig Webb and incorporated as the primary identity branding used on All SMSP promotional collateral and sales communications.
The cover design for the
Sony Music Special Products “Music Works” Identity Brochure incorporated a die-cut within the illustration that revealed a CD insert containing music, screen savers and links to the SMSP website.


