Icarus Group Ironwork webpage-architecture proposal

Wireframe document, proposed page layout, content, and website architecture

Icarus Group Ironwork, Bronx NY

Icarus Group Ironwork provides ornamental Ironwork, Steel Fabrication and Welding Services.

Proposal Wireframe

Icarus Group Ironwork came to Craig Webb with an arsenal of beautiful photographs of the wide range of custom ironwork that they create.

Craig Webb proposed a website architecture with written content and page structure to build a search-optimized website to gain market share in the New York region. Craig created a wireframe document as a proposal to portray the required content and functions for each page.

Icarus Group Ironwork Home Page

Icarus Group Ironwork Home Page Wireframe

Home Page Wireframe for Icarus Group Ironwork, Bronx NY

A major feature of the proposal for Icarus Group Ironwork is a giant sub-footer menu with links to products that Icarus builds.

Icarus Group Ironwork Product Page

Icarus Group Ironwork Product Page Wireframe

Product Page Wireframe for Icarus Group Ironwork, Bronx NY

The Icarus Group Ironwork giant sub-footer links to items on the Product Page, where copy about each product item reinforces search optimization.

Icarus Group Ironwork Gallery Page

Icarus Group Ironwork Gallery Page Wireframe

Gallery Page Wireframe for Icarus Group Ironwork, Bronx NY

Descriptions on the Product Page are linked to images on the Icarus Group Ironwork Gallery Page, and Gallery Page subheads link back to the Product Pages.

Icarus Group Ironwork Services Page

Icarus Group Ironwork Services Page Wireframe

Icarus Group Ironwork Services Page Wireframe, Bronx NY

The Icarus Group Ironwork Services Page links both to the Product Page and to the Gallery Page.

Icarus Group Ironwork Home Page

Icarus Group Ironwork Home Page

Website Design

Icarus Group Ironwork needed a website to display the wide range of custom products that they manufacture.

Craig Webb created a user-friendly website architecture featuring Icarus Group Ironwork’s services and products.

Content Development

Craig Webb Art wrote original content for Icarus Group Ironwork featuring a wide range of products and services targeted to appeal to website users and search engines alike.

Original content researched and written by Craig Webb was cut by two thirds and then edited further on-page for fit. Copy was carefully read aloud during editing to ensure that content is easy to absorb and sounds natural.

Brief paragraphs jam-packed with product-oriented search phrases drove Icarus Group Ironwork to Page One of Google search for "New York iron work" via natural search for over four years.

A footer sub-menu points users to key sections of the Product Page. A large Photo-Gallery Page displays examples of finished projects.

The Icarus Group Ironwork website is built using best-practice cross-browser-optimized HTML5 / CSS3, JavaScript and PHP.