Mirren Conferences Email Marketing

Photoshop art for email marketing

Mirren, New York, NY

Mirren produces account management conferences and workshops for the advertising industry in New York, Chicago, LA and Toronto.

Email Marketing

Mirren produces leadership conference events around the U.S. and Canada, usually twice per year. The fantastic conferences attract top ad agency executives to participate and share about winning new business.

I built art that was sliced and made as weekly emails.

Mirren Email Marketing – Call for Speakers

Mirren Email Marketing

Mirren Email Marketing

These are production-ready Photoshop art rather than comps but they serve as examples of complex layered Photoshop documents that clients often need.

Mirren required precision and a clean look. I worked remotely with the client and together we would create work appropriate for Mirren’s brand and clientele.

Weekly emails would start simply and progressively build in complexity as the conference date drew near.

Mirren Email Marketing –
Marketing Tech Showcase

Mirren Email Marketing

Mirren Email Marketing

Text-oriented Photoshop documents require many layers, organized into folders. Text can be two-layers superimposed to be extra white with a drop-shadow underneath. Or it can be grouped with a photo. All the headshots are grouped in one chunk so they can be rearranged.

Organization, attention to detail and adherence to brand consistency are key to creating great work.

Mirren Email Marketing –
Featured Keynotes & Speakers

Mirren Email Marketing

Mirren Email Marketing

After working to “get it right”, I slice the art and insert it into HTML for email. I then turn the HTML document and art components over to the client.

The client adds their HTML note in the black box, inserts the email into their system and sends emails out to their list.