User experience research, strategy and process
User experience strategic research (UX) seeks solutions to business objectives and consumer needs.
User experience is a global term that includes many tasks to achieve a primary goal. UX tasks include user research, content, information architecture, interaction design, and usability testing.
A UX researcher works to reveal what the target user needs from the product and brand.
User Experience Strategic Thinking
UX strategy translates the business purpose into a clear action plan and seamless solution by discovering unique user motivations.
Like product design, UX strategy starts with executive intent. What problem does the business intend to solve and for who? UX research reveals what the market may or may not need. Before investing resources into a product or service it is important to know if the need exists.
The user experience strategy merges the business vision with user needs. The user experience team sustains the product vision through design and development. Strategic follow-through continues through production, product release, and marketing.
User experience professionals care about:
The end-to-end experience
Thinking about the bigger thing
Life-time relationships with customers
Getting customer loyalty and brand enthusiasm
User Experience Research is essential to product success
User research provides an essential foundation for design strategy. Looking into how people think and act helps to create an optimal product. UX strategists find ways to add value by testing hypotheses and conducting user research.
The research process helps to find users and early adopters who would use the product. Contextual data helps to understand user needs and confirm strategic and design decisions. Valuable product feedback is critical to launching a first version of a product.
During the process of research, testing, and validation, requirements will change. A process to track shifting requirements will capture, organize, rank, and manage new requirements as they change.
One goal of UX is to delay expensive and time-consuming work before validation. It is important to stay focused and avoid mistakes before coding and production.
Testing continues as the product moves from strategy, content development, design and development.
User experience professionals:
Validate the problem
Validate the market
Validate the product
Validate consumer buy-in / willingness to pay
UX testers identify and document defects and report them to the team for correction. After corrections, testers retest individual components and see if changes fit the vision context.
The final phase in project development is acceptance testing. Acceptance testing ensures that the defined business and user requirements are met.
Writing for user experience and interface design
There are many elements of a user interface that communicate with the user. Text is an essential tool to communicate.
User Experience writing is the method of writing text that users interact with.
An UX writer or Information Architect organizes content and determines where it goes. Researchers test results with users to see how they react and complete tasks.
Good writing creates brand identification, loyalty and joy.
User Interface Design
User interface design is a specialty to build components and interactions that help the user complete tasks. User Interface Designers work with cross-functional teams including engineers, designers, and product management.
UI Designers create layouts that ensure users can complete tasks without making errors. A good user interface stays out of the way so that users easily complete intended tasks.
Good Interface Design makes navigation and learning easy, decreasing the product learning curve.
Good Interface Design supports the brand ethos, and causes users to trust and embrace the product or service.
Often companies combine user research and interface design into one UX/UI designer role. An UX/UI designer role may be responsible for any combination of activities.
An UX/UI designer role may include:
Avoiding technical debt
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