(917) 797·0983
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Advertising & Marketing

COPY TO COME

Craig Webb Art provides communications design including advertising, promotional marketing and brand identity.

Design services include research, creative concept development, copywriting and graphic design for print advertising and web marketing communications.

Ideation and creative content development

Craig Webb Art provides creative ideation, concept and content development services for advertising and business communications.

  • Ideation and creative content development
  • Product management and production
  • Graphic design
  • Front-end UX/UI design.

Business communications and online media

Original written content for business communications is a valuable asset.

Copywriting

Memorable content has legs.

Craig Webb Art writes readable copy and grabs attention with compelling, engaging content.

Researching markets and consumers to discover fresh insights into user needs and desires, content is written for reuse in easy-to-read modular chunks that can be easily assembled into extensible components and ported to various media outlets.

Illustration and digital design
Fat Fenu healthy heart exercise character

Fat Fenu healthy heart exercise character.

Graphic design elements are a dynamic component of communication development. Digital graphics and illustrations create interest, tell a story, convey information, and guide the user journey.

Print, social and online media

Advertising campaigns run on ideas that have legs. Long running campaigns define brands and make them memorable.

Craig Webb Art conceives fresh concepts to build creative advertising campaigns that can be extended across media including print, social, and Internet media.

Creative vehicles to convey complex data

Creative display of complex data helps the user to consume information, understand issues, grasp and retain essential ideas.

Synthesized into graphic elements that are intuitively understood, information data can be fast and memorable.

How you “be” is who you are

Brand Identity extends beyond a business logo to embrace every interaction with consumers and every aspect of how business is conducted.

Craig Webb Art explores every aspect of your operation to provide insight into ways your culture, design, mission and standards can define and enhance success.

Clearly expressing your identity impacts consumer experience and expectations to drive success.

Content Development

  • Research
  • Copywriting
  • Journalism / Interviews
  • Website Content
  • Ad Concepts
  • Technical Writing

Engaging, succinct content written for specific purpose and for repurpose across media

Art & Design

  • Art Direction
  • Creative Ideation
  • Fine Art
  • Illustration
  • Graphic Design
  • Brand Development

Visual vocabulary, technical expertise, and intuitive design solutions with an emphasis on digital design

Product Development

  • Research
  • Brand Strategy
  • Content Development
  • Information Architecture

Research, strategy and planning to develop an idea and make it marketable

Front-end Development

  • Custom Front-end Design
  • User Experience Design
  • User Interface Design
  • Websites built around content

Customized websites with information architecture structured around content to quickly convey benefit and identity

Website Engineering

  • Static Websites
  • WordPress Themes
  • JavaScript
  • Design Systems
  • Component Design

Custom Design systems and component design built for portability and integration with a variety of technical implementations

Progressive Enhancement

  • Maintenance
  • User Testing
  • Analytics and Media
  • Custom Content
  • Special Initiatives

Ongoing work to keep your website current with attention paid to the consumer


Core Technologies:

As a Digital Communications Designer, I am experienced with Client Collaborations, Project Development and Scope, User Experience Research and Design, Information Architecture, User Interface and Front-end Design, Prototype Development, Content Development, Graphic Design, Copywriting, Ad Concepts

Creative Development:

Ideation Concept Development Copywriting and Editing Brand Strategy Internet Marketing

Product Management:

Planning Documentation Functional Specifications Agile Scrum

Graphic Design:

Illustration Adobe PhotoShop & Illustrator InDesign & QuarkXPress Microsoft Word / Excel / PP

Digital Design and Development:

HTML CSS CSS for React JavaScript SASS Bootstrap SVG PHP WordPress Gulp Git Handlebars Adaptive, Responsive and Progressive Design

User Experience Design:

Website Architecture Design for Mobile Rapid Prototype Development HTML Templates SEO Site-maps Content-Rich User Interface Design Wireframes Storyboarding & Personas Style Guides Flow Diagrams

Communication:

Slack Trello Google Docs Github Codepen Dropbox Paper