Illustration and Graphic Design
My design aesthetic is brand-focused and clean. I strive to portray the essence of my client's brand to the best of my ability.
I build simple visual vocabularies to guide visitors into the brand experience. A limited color palette helps to personify the brand.
I like images that provoke an emotional response and are memorable. Images that don't provide easy answers create a space for conversation and dialog, allowing the viewer to fill in the story, ponder, and identify with the brand.
I work with sumi ink, pencil, egg tempera, Photoshop and Adobe Illustrator. I know the code when it comes to HTML and CSS.
As an artist, I enjoy trying new things, delving into creative journeys of scientific exploration and invention.
Craig Webb concieved, wrote and designed this edgy brand-launch ad campaign to introduce Maxdelivery to Tribeca.
Iridium Telephone ad campaign
Craig Webb worked on the Iridium campaign from inception until demise, helping to coordinate the campaign.
Rorschach Test Drive is a diagnosis of the therapeutic benefits of driving the Honda Accord.
Magic Marker Illustration
Magic marker drawings are useful to knock out ad campaign ideas, for video storyboarding, to illustrate user journeys, or facilitate focus group discussions and developer conferences.
Adobe Illustrator digital art
Craig Webb creates original art in Adobe Illustrator suitable for print and Internet communications.
Doggie Vacations Advertisment
Doggie Vacations combines copywriting, hand-lettering and illustration to convey a savvy, loving brand.